The Challenge
A premiere cultural institution, an enormous collection of prized artworks, a magnificent, historic building. It might not be obvious why the Detroit Institute of Arts would need our help. But that was the problem: with no unified business development plan it wasn’t obvious to the corporations of the Detroit Metropolitan Area that the museum needed them.

The Solution
A complete overhaul of the museum’s corporate development identity was key to our strategy of communicating both the value of the DIA to the region and the ongoing need for funding. Highlighting the breadth and beauty of the museum’s collection, our support collateral focused on attracting new members, energizing current members, and artfully seeking donations from corporations and individuals.